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Abigail Freeman

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Choosing without choosing

How the defaults around you are shaping what you do and who you are, and how you can rethink them.

Apr 8, 2022

Choosing without choosing

Apr 8, 2022

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Brink blog

How to get people to do what you want: The secrets of incentives

The other day, I caught up with the head of a ventures team at a global bank. She’s smart, accomplished, and making waves, with one…

May 27, 2022

How to get people to do what you want: The secrets of incentives

May 27, 2022

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Brink blog

Brink’s in the ESC top 100 🥳

We’re so excited to share the news that we’ve made it into Escape The City’s Escape 100 — the top purposeful organisations to ‘escape’ to…

May 11, 2022

Brink’s in the ESC top 100 🥳

May 11, 2022

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Brink blog

4 of our inbuilt biases that get in the way of innovation and what to do about it

By Abi Freeman and Constanza Robles Fumarola

Apr 30, 2022

4 of our inbuilt biases that get in the way of innovation and what to do about it

Apr 30, 2022

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Brink blog

B is for Benefit

It’s B Corp month and at Brink we’re asking what benefit truly means, and how we could do better

Mar 2, 2022

B is for Benefit

Mar 2, 2022

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Brink blog

Tell me, what’s one thing you’d love to know about your team members?

We asked Brinksters and here’s what they came up with

Jan 20, 2022

Tell me, what’s one thing you’d love to know about your team members?

Jan 20, 2022

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Brink blog

The books etc that shaped our thinking and practice in 2021

Despite everyone’s hopes and best efforts 2021 has been yet another year filled with uncertainty and doubt. We’re all ready for brighter…

Dec 22, 2021

The books etc that shaped our thinking and practice in 2021

Dec 22, 2021

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Brink blog

36 questions to fall in love… with your team

It might not be considered traditionally ‘productive’, but then, isn’t building relationships one of the most productive things we could…

Nov 3, 2021

36 questions to fall in love… with your team

Nov 3, 2021

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Brink blog

The books that shaped our thinking and practice in 2020

After the year we’ve had, it will come as no surprise that many of the books championed on our 2020 list are stories of hope, from…

Dec 30, 2020

The books that shaped our thinking and practice in 2020

Dec 30, 2020

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Brink blog

Introducing the Evidence Accelerator

Getting evidence into the hands of business leaders to help them take better care of their people.

Jul 30, 2020

Introducing the Evidence Accelerator

Jul 30, 2020

Abigail Freeman

Abigail Freeman

Founder of Brink. Organisational psychologist and behaviour designer writing about the future of work, the mindsets and culture we need for innovation to thrive

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