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Abigail Freeman

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Brink blog

Choosing without choosing

How the defaults around you are shaping what you do and who you are, and how you can rethink them.

8 min readApr 8, 2022

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Choosing without choosing

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Abigail Freeman
in
Brink blog

How to get people to do what you want: The secrets of incentives

The other day, I caught up with the head of a ventures team at a global bank. She’s smart, accomplished, and making waves, with one…

10 min readMay 27, 2022

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How to get people to do what you want: The secrets of incentives

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Abigail Freeman
in
Brink blog

Brink’s in the ESC top 100 🥳

We’re so excited to share the news that we’ve made it into Escape The City’s Escape 100 — the top purposeful organisations to ‘escape’ to…

5 min readMay 11, 2022

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Brink’s in the ESC top 100 🥳

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Abigail Freeman
in
Brink blog

4 of our inbuilt biases that get in the way of innovation and what to do about it

By Abi Freeman and Constanza Robles Fumarola

10 min readApr 30, 2022

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4 of our inbuilt biases that get in the way of innovation and what to do about it

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Abigail Freeman
in
Brink blog

B is for Benefit

It’s B Corp month and at Brink we’re asking what benefit truly means, and how we could do better

4 min readMar 2, 2022

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B is for Benefit

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Abigail Freeman
in
Brink blog

Tell me, what’s one thing you’d love to know about your team members?

We asked Brinksters and here’s what they came up with

5 min readJan 20, 2022

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Tell me, what’s one thing you’d love to know about your team members?

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Abigail Freeman
in
Brink blog

The books etc that shaped our thinking and practice in 2021

Despite everyone’s hopes and best efforts 2021 has been yet another year filled with uncertainty and doubt. We’re all ready for brighter…

11 min readDec 22, 2021

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The books etc that shaped our thinking and practice in 2021

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Abigail Freeman
in
Brink blog

36 questions to fall in love… with your team

It might not be considered traditionally ‘productive’, but then, isn’t building relationships one of the most productive things we could…

5 min readNov 3, 2021

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36 questions to fall in love… with your team

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Abigail Freeman
in
Brink blog

The books that shaped our thinking and practice in 2020

After the year we’ve had, it will come as no surprise that many of the books championed on our 2020 list are stories of hope, from…

8 min readDec 30, 2020

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The books that shaped our thinking and practice in 2020

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Abigail Freeman
in
Brink blog

Introducing the Evidence Accelerator

Getting evidence into the hands of business leaders to help them take better care of their people.

5 min readJul 30, 2020

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Introducing the Evidence Accelerator

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Abigail Freeman

Abigail Freeman

Founder of Brink. Organisational psychologist and behaviour designer writing about the future of work, the mindsets and culture we need for innovation to thrive

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