Darius, you read my mind. This talk by Dan Buetter came up in conversation with a friend recently (https://www.ted.com/talks/dan_buettner_how_to_live_to_be_100?language=en) and I can’t stop turning it over in my mind.

The findings are remarkable, but also quite intuitive to me: those communities with highest life expectancy have a word for lifelong purpose (raison d’etre / ikigai). Oh, and as a byproduct they are happier too but it’s not their main objective. We don’t even have a word for that in our language. Perhaps we can usefully create one and spread it..

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Founder of Brink. Organisational psychologist and behaviour designer writing about the future of work, the mindsets and culture we need for innovation to thrive

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Abigail Freeman

Abigail Freeman

Founder of Brink. Organisational psychologist and behaviour designer writing about the future of work, the mindsets and culture we need for innovation to thrive